After years of leading marketing and communications teams and creating content within organizations of all sizes and types, we've witnessed the transformation of the buyer's journey from being primarily reliant on outbound sales and marketing channels to inbound digital. Since buyers are now doing more than half of their sales research online before they even talk to a salesperson, it's critical for businesses to put the right messages and content in front of prospective customers wherever they are in their decision process. Having a website and utilizing social media is key, but in order to maximize these and other channels you need to start with an audience-centric approach.Orchestrated Content was launched to bring this model to businesses so they can maximize their content marketing efforts across media channels where their prospects and customers are most likely to go for information. Our objective in working with our clients is to bring together all the right instruments to make your content sing and work more effectively to drive better results.In order to compete effectively, businesses have to utilize all the digital marketing tools available - search optimization, social media, blogs, email, podcasts, webinars, ebooks and more – and you need to have a presence where your ideal prospects are, right when they're ready to engage. Just like the sections of an orchestra, if you're missing key elements, or you're using all of them but not in a cohesive way, you can't hope to make the most of your valuable resources. Nor can you expect to get the results you're seeking.Orchestrated Content: - Provides the digital content your ideal clients are looking for - We make this content visible to your most relevant prospects - We help you cost-effectively attract leads and increase revenue - We provide the analytics that help you continually optimize your programs