Merrell Strategy is a crisis management and litigation strategy consulting firm specializing in assisting civilians involved in high-profile incidents, celebrities, and brands navigate negative attention, particularly when that involves public perception, online abuse, legal action, and the media. Formerly known as Orndee Public Relations, after 14 years, the firm rebranded and expanded services in 2023 as Merrell Strategy Inc.Working closely with civil rights organizations, social media platforms, and defamation/free speech attorneys and other litigators, Merrell Strategy has developed a reputation for defending and protecting clients when at least a part of their victimization includes cyber-crimes including harassment, extortion, doxing, revenge porn, canceling, defamation, and other negative attention. With an extensive public relations and brand management track record, Merrell Strategy advances client's goals through content correction (including media retraction and accountability), engaging story-telling, dramatic visuals, and impassioned narratives that create measurable buzz, case invigoration, and public loyalty.