The company's goal in the next year is to make an overwhelming impact on the outdoor apparel industry and create a large consumer demand for the product. In the next 2-5 years, the company seeks to venture into outdoor accessories in addition to a full line of all season apparel. OWL plans to design a line of camping gear (such as sleeping bags, personal tents, and packs) small leather goods, utility tools, and travel supplies.Outerwear Layering will introduce a new line of product that merges the functionality of older generation brand technology with higher end fashion-forward and timeless styles. Primary demographics will be a younger market of a youthful action sports population.