PINJA transformed the traditional buttermilk into a modern guise in three varieties suitable for any time of day. The featured products address the needs of the older generation and their everyday problems. The functional trio is lactose-free, a source of protein and low in fat. The by-product of raw butter production is enriched with various fruit preparations and carefully selected vitamins and minerals. It is complemented with crunchy muesli and therefore the overall product offers the consumer a healthy snack. With the environment in mind, PINJA has used recyclable and compostable packaging with an innovative look for easier handling.