Parallel Perspective

Parallel Perspective is a specialist in Customer Value Management in B2B-businesses.Through interim management & consultancy services Parallel Perspective actively helps you to revalue your customer relations. Result: more enduring customer relations, that generate higher revenues and returns. We advocate an allround, commercial and operational, approach. Because effective customer value management is more than just a marketing method. Our services:1) Service Innovation: Increase the role of services in your proposition and through that the role of your proposition in the processes of your customer. Create value for, from en with your customers.2) Customer Experience Management: A consistent customer experience in all interactions with your organization. The right action, at the right time for the right customer.Results:• Maximal customer retention• Increased total customer lifecycle value• Optimal exploitation of the customer lifecycle value• Increased returns on marketing & sales investments• More effective deployment of your operational organization• Better reputation and reference value for prospects and talentAs a consequence of the intense competition in mature markets and the persistent economic crisis, many organizations have focused on efficiency, cost and internal processes. At the expense of customer focus and service. However for many companies and customers the limits of this strategy have been reached.When will your organization reach these limits? How much more costs can you cut in your organization? How much unique value can value do you still offer your customers? Do you already have an alternative approach to add value to your customer relations and subsequently extract value from these relations?