At PartnerSoft, we believe the purpose of building a channel program is to create partnerships where both parties are proactively and jointly selling solutions that benefit the customer. Vendors often partner with resellers who are working with hundreds and sometimes thousands of vendors. Many resellers lack the focus and expertise required to initiate the sales process as the vendor expected In many instances, the vendor's sales representative manages opportunities and the partner simply acts as a vehicle for the transaction. We believe vendors deserve better service than this. We believe you deserve a partner that's focused on your solution, who provides the proactive activity you expect from your partners, and who is committed to building a partner sales team that's focused intently on selling your product.