I am a Perth based photographer who's purpose is to perfect the art of capturing the personalities of people and nature to the best of my abilities. I was given my first camera at the age of 13. We were running around in our huge back yard, staging videos and photos with friends, wearing bed-sheets as capes and using the grill skewers as swords. It was the time for the musketeers.As I grew older and started to work in travel industry, my interest in photography grew mainly into travel photography and I became intrigued of the stories that images can tell and what makes a great story.My passion is in the psychology of perception and hence creating images that best tell the story. With business photography that means to capture the personality and business and tell a story that inspires the viewer to act and feel positively towards the business. To get your image working for your goals.And as with people, also with my nature photos, it is the feel, the emotion of the moment that I am pursuing to capture. According to the Archetype personality test, I am the Joker and there has never been a better description of how I see myself. The Joker archetype urges us to enjoy the process of our lives. Although the Joker can be prone to laziness and dissipation, the positive Joker invites us all out to play, showing us how to turn our work, our interactions with others, and even the most mundane tasks into joy. The goal of the Joker is perhaps the wisest goal of all, which is simply to enjoy life as it is, with all of its paradoxes and dilemmas. What causes most dread in the Joker is a lack of stimulation and not being "alive."The joker in me helps you relax and forget about the camera - even if you are the most nervous about being in front of the camera, you have my promise - you will have images that look relaxed and welcoming that you will be happy to use.