Jerad and Sophia are the founders of Picaflor Films - currently based Haiku, Maui, Hawaii. They have been creating together since meeting at Brooks Institute of documentary film and photography in 2013. The intention of this company is to highlight the nectar of life through positive, impactful, and cinematic storytelling. We focus on projects that showcase social good, environmental solutions, healing modalities, revolutionary movements, transformational culture, and sage wisdom.En español, picaflor means hummingbird. These magical beings are most often viewed as a symbol of joy, happiness and love and come to awaken us to the beauty of the present moment. Always actively seeking the sweetest nectar, they remind us to forever seek out the good in life and the beauty in each day.Media production often requires a strong sense of adaptability and resilience to capture the "nectar" of the moment. Jerad and Sophia bring this skill to each project they create.