"Big Data but Small World"Poplr is a lifestyle science company that analyzes human behavioral patterns using location data sourced from mobile devices and generates personalized recommendations using its proprietary technology.Poplr develops consumer focussed lifestyle apps that helps users take decisions seamlessly using data visualization techniques. Poplr also makes businesses intelligent and efficient by offering location based data driven solutions that help them compete in a smart but cost effective way.Poplr's mobile app, HeatCity, the "Waze of Lifestyle"; recommends trending locations, such as cafés, bars, restaurants and nightlife spots, based on human behavioral patterns. HeatCity's engine provides personalized recommendations based on users' past behavioral trends, whereas other lifestyle apps have an "one size fits all" model where the recommendations are ratings based. It operates in real-time & predicts future trends with incredible precision. Poplr has plans to build other consumer focused apps that will leverage its engine to provide accurate recommendations to users.