The hard truth is that 70% of businesses will fail in their first 5 years, with rates of failure slowly decreasing annually thereafter. Rather, Principled Women in Business seeks to elevate the socioeconomic status of humanity by showing entrepreneurs and business owners how to not be the 70% of the failed business owners - growth through acquisition. We serve owners and aspiring owners to be one of the 30% successful businesses by guiding them through financially intelligent plans and processes to grow the business, which culminates in acquisition in their own business, respectfully.PWIB serves owners and founders to grow and scale their business so that the company has maximum valuation sooner, and upon exit. Too often, our team hears from owners and founders that they have been trying to grow the company, they increased marketing, trimmed the fat, and still find no measurable impact for the efforts expended. There is a better way to get into business, and to grow and scale a business, so that you can have the lifestyle you've dreamt of, benevolent impact to your community, and create generational wealth and legacy. Aspiring and current owners and founders finally have access to an elite and trusted team of advisors that guide companies to the level of growth aspired to, without having to sell multitudinous more units of products and services. The traditional default advisement to grow a business was to sell more products and services, get more clients, keep costs down, etc.; while all helpful, this antiquated paradigm creates for a slow climb and often, never does show the fruits of success. Principled Women in Business's (PWIB) mission is to empower women business owners to grow and scale their businesses, enhancing their socioeconomic status' and without putting their personal wellbeing in jeopardy. PWIB's core values center around honest, authentic, principled business practices, and benevolent impact for our valued communities.