Project Happy is the nonprofit arm of entertainment company Happy Studios. It was founded, in part, to combat the greedy stereotype of the entertainment industry and leverage influencer platforms to ignite social change. We utilise our digital marketing expertise and close relationships with influencers to generate awareness and donations for pressing global issues.Project Happy sends out a text-based newsletter to social-media influencers, provides pro-bono consulting for struggling businesses, and has pledged donations to partner organizations providing influencer-backed scholarships and resources to children in developing nations. By utilising the platforms of those with large followings, Project Happy can exponentially increase its global impact without having to organically generate its own following.