Roksanda Ilincic's signature take on shape, and bold use of colour has fast become a go-to for women who are looking for effortless day and eveningwear, with a unmistakably modern approach to luxury fashion. After studying both architecture and applied arts in her native Belgrade, Roksanda came to London where she earned her masters degree in womenswear at Central St. Martins. She has been showing her ready-to-wear collections on the London fashion Week schedule since debuting in 2005. The additions of swimwear in 2011 and childrenswear line ‘blossom' in 2012, reflect the playful yet sophisticated nature of the brand. The label is currently stocked worldwide at influential retailers including Net-A-Porter, Selfridges, Hudson's Bay and Joyce.Roksanda has a growing international customer base and a loyal VIP following, with recent appearances on the Duchess of Cambridge, Michelle Obama, Cate Blanchett, and Keira Knightly.Roksanda was awarded the 2013 ELLE style Red Carpet Award, the 2012 BFC Red Carpet Award, the BFC New Generation Award and the BFC Fashion Forward Award. Spring 2014 saw the opening of her first flagship store on Mount Street, in London's iconic Mayfair.