It all began with a meeting of minds and one simple premise: if you are seeking to improve your health by adding a superfood to your diet, wouldn't you want it to be the best?From the very beginning we approached our brand in a different way – there would be no compromise at rare by nature. Purity, strength and traceability, were of the utmost importance. This mindset drives us as we search the ...It all began with a meeting of minds and one simple premise: if you are seeking to improve your health by adding a superfood to your diet, wouldn't you want it to be the best?From the very beginning we approached our brand in a different way – there would be no compromise at rare by nature. Purity, strength and traceability, were of the utmost importance. This mindset drives us as we search the earth to bring you exceptional and powerful ingredients.