The Reaver Diamond Company is a family owned, 'appointment preferred'​ jewelry store located in Southfield, MI (a suburb of Detroit). Specializing in unique one-off custom jewelry designs, the Reavers utilize matrix CAD designing software along with 3D wax printing and high quality jewelers to achieve the jewelry they create. They educate their customers before they purchase, offering a private Diamond and jewelry education - which illustrates their slogan perfectly: "Learn About Diamonds Before You Buy"​. They also cement their authority in Diamond knowledge with their unforgettable phone number (248 - D-I-A-M-O-N-D) "Just Dial Diamond..."​.[History]Established in 1959.The Reaver family started in the jewelry business by Charles Kent Reaver - who opened his first store in Detroit, Michigan in 1959. Charles passed away in 1994 and the brother of Charles (Stephen Reaver) continues the Reaver family jewelry store tradition. Much has changed, and the Reaver's continue to evolve for each generation of new jewelry buyers. They listen to what the current engagement customer wants and needs in a ring, but are also accustom to the likes and dislikes of previous generations.