Sports is most powerful in the moment. The Reel network is made up of genuine human reactions to the best moments in athletic competition, to enable the most vibrant, most authentic and comprehensive look at sports by delivering—in real time—broadcasters coverage, fan reactions and athletes’ personalities. Reel captures human emotions to tell interwoven, official, local stories from various angles. Giving users the needed tools for anyone to build a following and become a contributor around their passions, for fans to connect and athletes to develop their brands into engagement-driven cognitive highlights.