HISTORY Rockrose Development Corp. is a premier NYC owner-builder-manager with a name for architectural excellence, sensitivity to neighborhoods, vision for "creating community"​, and reputation for carefully managing our projects. Founded in 1970 by three brothers, the company first concentrated on the renovation of brownstone apartments in the Greenwich Village area of Manhattan. Over the years the firm gradually broadened its scope to include new apartment construction, large-scale rehabilitation, and major office development. Currently, the firm is under the leadership of Henry Elghanayan working with his son, Justin. PHILOSOPHY In large part, Rockrose's success over the past 45 years can be attributed to following a simple business philosophy: select projects carefully, plan rigorously and manage intensively. Continuing the tradition of excellence with which it was originally founded, this family-owned and operated company still upholds the same attentive hands-on style of business that assures efficiency, controls cost, and maintains quality.