SOFI - Sviluppo ed Organizzazione Franchising Internazionali - offers high quality consulting services leveraging on the multi-year experience at executive level of its founder, Massimo Barbieri. Massimo worked in top notch companies such as McDonald's, Coca-Cola (CCHBC), Burger King, UPS, and can bring its deep knowledge of organizations either to big clients and to smaller companies on their path to growth. Massimo is a member of the Board of FIF - Federazione Italiana Franchising, and has previously served as Member of the Board of Assofranchising and EFF - European Franchising Federation. Massimo also sits in the Board of Lowengrube, a chain grown with SOFI's support, from 5 to the current 23 locations in only 3 yrs. SOFI's expertise is also requested by Intestments Funds. Clients (past or present) include Domino's Pizza (the Master Franchisee for Italy), Burger King (the Master Franchisee for Italy), 12oz, Lowengrube, Hana Group, miscusi, Kalavrì, White Bakery, Dolciaria Acquaviva, Don Nino, Ottolina Cafè.