We are Australasia's leader in the category of 'alternative hair'​ or added hair accessories, extensions and hair loss systems for women and men. As the ultimate global source for the highest quality 'wearable hair,'​ we pledge to continue to position our products in the forefront of the fashion and beauty industry while generating maximum consumer awareness and demand. We will achieve our vision by continuing to utilize the highest-quality human and synthetic hair, the most innovative designs, sophisticated manufacturing techniques, and the most advanced technology available. We stand by our products and support our customer base, stylists and industry with comprehensive education, inspired marketing, innovative merchandising and individualized customer service. Our passion: to inspire women and men throughout the world to see all the possibilities of alternative hair especially for those suffering hairloss after, chemotherapy, alopecia, male&female pattern baldness,trichotillomania, and for those transitioning. Our challenge: to continue to bring together the best minds and artistic talent to innovate and create the styles of tomorrow.