I take pride in what I do. Just like you. And we all reap what we sow. With that comes responsibility. And opportunity.We're not here to cut costs at every corner, skim a bit here to make a quick buck there. We're in it for the long run, as gatekeepers of the premium experience. Working together for greater harvests, with an infrastructure that works for everyone, and with storage and distribution in our own hands – that is the way forward. Quality control all the way. Not through aid, but ethical trade.And it makes complete business sense to me. Because we all take pride in what we do. That's our secret blend. And it comes with a promise: A Greater Premium.It all starts with the farmers. And it leaves you with a better taste in your mouth. Every step of the way. We've only seen the beginning of Ethiopian quality. Now let's go make history. And pave the way for the future. Heureka? Bereka!