Vision -- Celebrate a Stanley Cup win in Hockey Country.Our mission -- Deliver memorable entertainment experiences, build a stronger community and create fans for life.Our values -- We believe in:- Integrity ... forms the basis for everything we do, by building character on the ice, in the community, with our fans and partners.- Commitment ... to each other, our partners and most importantly to put our fans first every day.- Innovation ... generate new ideas, embrace change and deliver creative solutions.- Passion ... for Canada's game, Ottawa's rich history and our home team.- Community ... we inspire and unite the entire Ottawa-Gatineau region as one 'Sens Army'​. We are the heart of Hockey Country.- Perseverance ... our drive for excellence is based on a 'hard-work-conquers-all'​ attitude and is fueled by our hunger to the Stanley Cup.