She-Ra Jewelry was established by Shira Gabay at her home salon in Tel Aviv in 2012.Our jewelry's style is clean and elegant, with a vintage edge. The emphasis in our work is on meticulous craftsmanship and timeless design. We wish to create jewelry that we would never want to take off.The brand's name is taken from a children's TV series Shira grew up on during the '80s called She-Ra: Princess of Power. Her nostalgic character - strong and magical, and at the same time refined and elegant, represents the concept of our designs.All items are crafted by hand in a studio within Neve Tzedek, in small quantities, with great care for a high level of finish, and attention to every detail.The models can be commissioned in 925 silver, 9/14/18 carat gold or high-quality gold plating.The store is located at 57 Shabazi Street in the pastoral neighborhood Neve Tzedek, Tel Aviv.Opening hours: Sunday-Thursday 10 AM to 7:30 PM. Friday 10 AM to 3 PM.