Shiny Guilt is a forward thinking jewelry company striving to be the best jewelry store online by offering high quality jewelry and affordable luxury. Shiny Guilt's core philosophies are built on transparency, customer oriented practices, and what they call "doing good business". Shiny Guilt prides itself on being a tolerant, faith-based organization, as stated in its corporate policy information page. This company has been a private jeweler since 2006 and recently launched it's first full-scale eCommerce website in September, 2012. Shiny Guilt has applied for and is pending full BBB Accreditation. At the time this article was written, Shiny Guilt has a BBB Rating of 'A'.