Shopper Utopia Ltd is the creator and developer behind Shoppalatte, the service that has been designed to connect local shops and local shoppers using mobile technology and the web.The company has spent two years researching and developing our business which runs off our flagship website and mobile application supported by proactive social media and a robust promotions team.Using Shoppalatte, any customer facing business and specifically high street independent retail outlets can access shopping data generated by anonymous shoppers in their local area.Shoppers use the free app and website to build a shopping profile, products and services that they like and shopping lists, multiple lists of products they need to buy. This information is then shared with the local shops anonymously and the shops can put out offers and promotions to match what the local shoppers want which are sent back directly to the shoppers mobile phone.Shoppers can also search their local area wherever they are shopping and match their profile to what is returned.We launched the site and app over Christmas 2013 and are building up the service,initially in the west country but plan to grow nationally and internationally.