INTRODUCTIONSignature Cosmetics is a niche retailer of cosmetics and toiletry products, with a chain of over 175 stores throughout Southern Africa. Signature's primary products include colour cosmetics, fragrances, body sprays, and skin treatments.PHILOSOPHY AND PURPOSEAt Signature Cosmetics one does not have to pay a fortune to look and feel great. Signature products were created for men and women – sophisticated or carefree – student or professional – young or old – we have the products to suit every lifestyle.BACKGROUNDIn early 2010, Signature Cosmetics entered a new era. It was acquired by a consortium of shareholders whose collective vision was to take Signature to new heights by enhancing the brand and expanding Signature throughout Africa.