Simasa da Amazônia - Amazonian Social and Environmental Monitoring and Evaluation System is a non-profit organization whose objective is to develop projects aimed at meeting the norms and laws of social and environmental responsibility for Government and Companies, acting in the implementation of third sector programs with the objective of reducing the waste of resources caused by not using the benefits of waiver and fiscal incentive to meet the obligations, thus achieving greater economic efficiency in several segments.. Coordinated by prof. Takashi Yamauchi, rapporteur member of the Special Committee on Social and Environmental Responsibility of the Brazilian Association of Technical Standards (ABNT) and the International Organization for Standardization (ISO), the third is a new world currency.