Jonathan Simon and Matthew Baron lead Simon Baron. The firm presently controls over $1.9 billion of real estate primarily located in New York City and the surrounding areas.Simon Baron focuses on opportunistic, value add acquisitions and looks for opportunities that require development, redevelopment or repositioning, leveraging over a century of cumulative real estate experience. The firm's principals have extensive experience with ground up development, renovations of existing buildings and repositioning of failed or mismanaged assets.Simon Baron has a long history in New York City, founded in 1990 by Jonathan Simon, the firm prides itself on its ability to seek out and find unique opportunities, including off market transactions that require special development expertise. Simon Baron has also worked with, and currently maintains relationships with, many institutional firms such as banks and real estate private equity firms that continue to act as sources of capital for the firm's transactions.