Sincerely Fearless LLC is an online accessories boutique that caters to unconventional fashionistas who have no fear in being the topic of conversations due to their innovative taste. Those who dare to be different by making their style choices reflect their life's purpose of being FEARLESS. Those who exude the confidence and courage it takes to defy society's standard of beauty by embracing their own.Sincerely Fearless is the brainchild of two sisters who grew weary of leaving stores empty handed in the pursuit of distinct, bold pieces. Co-Founders, Marnelle and Kate Manoucheka Airey take advantage of their different styles in order to cater to a greater audience. Marnelle has a girly, conservative side while Kate Manoucheka has an eclectic, intricate approach to fashion. They draw inspiration from their late mother who was a very fashionable woman who unfortunately passed away in early 2011. After her passing, they knew that they needed a way to support themselves so the sisters decided to fight their fears and got into full swing of becoming Sincerely Fearless on July 4, 2011. Sincerely Fearless takes unorthodox objects, animals or anything else you can think of and turns them into fashion statements. They sale both mass-produced and custom pieces with styles ranging from Afrocentric to elegant to quirky and includes edgy pieces such as cigarettes, scissors, CDs, grenades, nails, safety pins and handcuffs. With such idiosyncratic accessories, their website theme of "Skin" matches accordingly leaving nothing to compete with these overpowering pieces. Their slogan "Accessories a must, clothing optional" is captured tastefully with the site's illusion of natural beauties down to their bare essentials donning their eye popping jewelry. An added bonus to their site is their witty names and product descriptions that incorporate pop culture and lyrics.