Brand Advocacy is nothing new, at least in theory. In practice, however, we need technology to enable, measure, and use it as a marketing channel.We believe in helping brands organise, connect, channelise and power-up your true believers by giving them the means to express themselves about your brand. You can power up your Employees, Customers, Partners, Fans, Experts and other communities who are your believers. And many seek ways to co-create and express themselves. In people we trust. Most studies have found that people trust people more than they do brands.To help you drive your organic reach, our platform helps you organise your believers, gamify their experience, curate content, create and manage user-generated content and power up your reach to user networks.