Founded in 2011, Solovieva Team is aimed to help Russian market leaders to convert business strategies to strategies of their corporate brands. Brand creation and supervision requires attracting different competences, those cannot be equally developed within one company. Our method is based on forming a resources pool of specialists of various profiles to be administrated and controlled through a ...Founded in 2011, Solovieva Team is aimed to help Russian market leaders to convert business strategies to strategies of their corporate brands. Brand creation and supervision requires attracting different competences, those cannot be equally developed within one company. Our method is based on forming a resources pool of specialists of various profiles to be administrated and controlled through a unified strategic centre. The unified strategic centre helps a client to create the main brand supervision instruments: Platform and Strategy. Further on, these tools are used to find and brief all other participants of the process implementation – designers, copywriters, public relations consultants, researchers, media workers, assessors.While working at the international network branding agency we acquired numerous professional contacts all over the world, experienced management of multicultural teams and learned to combine the best, despite any difference, for the sake of the result. We have been cooperating with international colleagues in a number of disciplines and every new project enlarges the number of our foreign partners. Such project arrangement not only provides clients with the opportunity to get the high quality international expertise through our help, but also introduces new instruments to the Russian branding market.