As an individual or a start up firm foraying into a new venture, there may be a great business idea and a pre-defined strategy to convert it into a revenue-generating model. However, if the idea is not backed up by extensive research, there is a likelihood of facing a roadblock sooner or later. Similarly, an established business may be in an operational phase, where expert advice and strategies are required for optimised functionality and future growth. SoluProz provides assistance with getting the initial idea formalized into business and marketing plans as well as guidance in framing new strategies or/and developing existing strategies which will ensure that the business moves in the right direction.