The inaugural South African Loyalty Awards has launched and has been developed specifically for the South African market with a vision of becoming the centre of excellence in the loyalty industry. The Loyalty Awards South Africa welcomes applications from all companies and industry sectors, irrespective or size. The main goal is to recognise both blue-chip companies and SMEs for their innovation to build customer loyalty. This also includes the opportunity for loyalty & CRM technology providers and agencies to put forward the incredible work they have done on behalf of their clients. The awards has launched 8 award categories to be recognised. The headline awards will go to "Best programme of the year – Retail, Financial Services, Restaurants /QSR and Other." Additional categories include: Best use of data analytics/CRM, Most innovative use of technology for loyalty, Best B2B loyalty programme and Best loyalty marketing campaign.The judging panel consists of 10 seasoned loyalty and CRM professionals whose experience stem across some of South Africa's leading brands across different industry sectors. Judging commences after the application date closes on 29 August and will be processed in 3 key stages where applications will be shortlisted into the top 10 per category. The judging committee will evaluated entries remotely until the panel meet face to face to evaluate the shortlisted candidates and decide on the winners. Winners will be announced at the end of October. The Loyalty Awards South Africa would like to encourage companies to submit their loyalty efforts to be recognised. For any enquiries about the application process or categories, please contact info@loyaltyawardssouthafrica.com