SparcIt measures human creativity. We are the pioneer of automated psychometric creativity assessment. We deliver creative-thinking research and analytic to help leaders quantify their organizations' task-force. Today, such semantic-based creativity assessment is a manual and expensive process administered only by experts. SparcIt's patent-pending methodology, automates such testing by combining:1. Advances in Natural Language Processing (NLP)2. Semantic networks from Computational Linguistics3. Computational power for statistical mining of large data-sets and corpusesThe resulting increase in speed, affordability, and accuracy makes the assessment of semantic creativity of individuals, students, or employees available to masses. In a nutshell, we assist employers and educators in finding and training divergent and original thinkers.