The Specialty Food Association, Inc. (formerly the National Association for the Specialty Food Trade, Inc.) is a not-for-profit membership-based trade association in the United States representing 3,000+ businesses whose members are specialty food artisans, purveyors, importers and entrepreneurs, as well as distributors, retailers, and others involved in the specialty food trade. The SFA was established in 1952 to foster trade, commerce and interest in the specialty food industry in the U.S.The Association owns and produces the Winter and Summer Fancy Food Shows in Las Vegas and New York City respectively, and presents the sofi™ Awards honoring excellence in specialty food.The Association's quarterly digital publication, Specialty Food magazine, has a circulation of more than 30,000 trade professionals. Its daily email newsletter, SFA News Daily, reaches more than 49,000 individuals every business day.