Our mission is to enrich the lives of your audiences by creating television that is both smart and enjoyable.At the very core of the Specific Productions ethos is a compelling urge to create better television.We're not the only ones who say this. Yet, although it is widely recognized in other sectors that diverse collaboration is the key to disruptive innovation, the dominant model in television development is still highly insular, due to inflated intellectual property concerns. This approach precludes early-stage collaboration and feedback, thereby increasing the risk of failure.At Specific Productions, we've broken that paradigm. This not only enables us to develop more creative television, but also to incorporate network profitability into the earliest stages of our development model, thereby creating a trade-on between commerce and creativity.In short, we don't compromise, so you don't have to.At Specific Productions we implement a collaborative development methodology derived from the Lean Startup and Design Thinking movements. This methodology allows us to significantly de-risk the otherwise highly speculative venture of launching a new television show.Intuition may drive our creative process, but improved information allows us to create within the parameters of optimal market potential.In fact, information is at the core of what we do. It enables us to identify the best targets, and to refine and validate our concepts to ensure the greatest probability of success.