The Sports Business School, Lagos is an institution committed to raising the next generation of African Sports Business professionals by providing hands-on quality training in key areas of the sports industry with focus on marketing, event management, project management, branding, communication and media using theoretical as well as experiential activities. The school was established following the identification of the immense economic boost a robust sports industry can create and it also realized that skilled manpower is required to harness the potential of any economy, therefore, it is on a mission to provide individuals the skills and education needed to transform the African sports business landscape.