Studio Jo Meesters creates concepts and products based on the keywords of matter and craftsmanship. The ongoing search for innovation in materials and techniques is the major drive of the design studio, which is considered a laboratory for product concepts. A laboratory focused on the research of new ways of material handling and the exploration of the boundaries of the intersection of craftsmanship and mass production techniques. The basic principle of Jo Meester's work is sustainability. By integrating various aspects of craftsmanship, sophistication, and detailing, Meesters aims to imbue his projects and products with an emotional value. In this way, he emphasises his commitment to the creation and perception of a bond between object and user.