Founded in July 2011, Swag Sold Separately has been instrumental in the popularity of unsigned college artists in the music industry. Founded by Matt Keene, a college student at the University of New Hampshire at the time, has grown and transitioned from a blog about anything and everything to an online Music Magazine that works hand in hand with some of the biggest artists in the industry. Having a hand in the uprising of artists such as Hoodie Allen, Mike Stud and Timeflies gave Swag Sold Separately a foundation to build upon and credibility in the industry. Besides writing about artists, delivering the newest music and working directly with artists, Swag Sold Separately also offers Video and Photography services, promotes concerts and even hosts special events like their 2012 Summer Booze Cruise sponsored by Bud Light.