Founded in 1994 as The Business Development Agency and recently relaunched as True Business Data Activation, we work as 'profit detectives investigating data' to achieve Clients' sales, profitability or efficiency KPIs, by making their propositions more relevant and engaging to target audience(s).We show clients how to make the most of their customer data and crm assets to maximise the profit of each of their customers or consumers.The benefit of being vendor neutral and not selling crm software is applying expertise to help clients use what they already have to greater effect.Our expert team are real ‘profit detectives'. Helping companies discover not only the critical gaps in their data, but also more importantly… who makes them the real money. We do the nitty-gritty detective work where "the devil's in the detail" to find the critical information and then apply it to attract more new customers and more profit from current customers for our clients.The business development mantra is ‘better understand the people that matter, connect with them how they want, engage & involve them more'.With the huge amounts of data that organisations are increasingly having to cope with, the capability consultancy part of our business is very buoyant. We're taken on by Boards & C-suite (even when they have their own in-house expertise) to provide a companywide reality sense check on all customer data sources and crm processes using our unique 5 Stages of Data asset management system. It delivers robust profit nugget DISCOVERY & valuable marketing ACTIVATION opportunities as the pathway to maximising the profit from each of your customers.Allowing all data source holders / users to ‘open up' and tell an independent specialist with two decades experience how their area of business could work better (and get more profit) is a quick and smart way to move from sometimes entrenched positions to a dynamic way forward to better marketing and better ROIs…