The Art of Cold Calling helps companies connect with prospective customers in order to achieve their new business objectives, and trains/coaches salespeople to cold call, and connect with prospective customers to set appointments.The Art of Cold Calling is based on physiology and posture, language, and mental focus. Through working from the inside out, rather than only script- and technique-based, The Art of Cold Calling enables achieving long-lasting success.It's necessary to be fulfilled, and to find joy and satisfaction in the continuing process of cold calling to make a large number of calls to succeed in setting an adequate number of appointments successfully.