The Brand Experience Group (BXG) is focused on helping brand-owning businesses deliver a step-change in the effectiveness and efficiency of their demand generation spend, accelerating growth by optimizing consumer engagement across channels and consumer touchpoints, globally.Since 1994, more than 170 companies have used the MCA unifying single currency around the world, with a number of global clients deploying it right across their networks.The marketing audits total more than 35,406 brands among 2.3 million consumers across 523 categories, 90 markets and 40 languages.Overall these fall in B2C sectors such as FMCG, Pharmaceuticals, Services, Durables as well as in B2B sectors.