The CC takes a collaborative approach to branding working as creative partners not through a hierarchical approach. This allows us to grow and attract talents to create brand identities with strong narratives and visuals. A group of creative strategists working with art and visual directors, graphic and 3D designers, illustrators and calligraphists, packaging designer and print experts, in addition to copywriters and music curators. Therefore we build brands to experience, brands with narratives, brands which stand for something. We know that behind visuals are true messages to be shared with the world.