The ethos for The Effycom Group is to establish innovative companies and projects that will have a great impact in today's ever-changing world of information technology, public opinion and next generation interests. Fuelled with a creative outlook to life and work; at The Effycom Group we are always on the look out for a good challenge, and what better challenge is there than to venture into uncharted territory. This type of out of the box thinking has placed The Effycom Group in a position to launch a publication; The Global Zambian Magazine, establish the first ever Zambian Music Charts, the first ever Zambian Movie Charts under Zambian Movies, Queen Of Zambia Global, a pageant that solely focuses on the contestant's cultural heritage with an aim to empower them based on their skills, demeanour and work ethic. Other establishments currently under construction and slowly making their way into the public forum are; The first ever Zambian online TV channel TGZ TV, ElHry: Clothing and Household Accessories, The Cypher Clash hip hop TV competition, Zambian Videos, Under Privileged Films, My Teen Zone, Global Travel and Tour Adventures, Give Back, Give With Heart, and many more, which all tie back to each other and to the growth of innovating the Effycom Group brands. The Effycom Group is not only solely focused on creating and developing its own brands, but stretches its arms to embrace change and the art of the collaboration. Being able to collaborate with other establishments creates a wider demographic for The Effycom Group companies to reach out to, and it reinforces a brand loyalty within the industry that is very much needed in aid of the growth of various companies, inspiring others, the creation of employment, and the growth of an effective community.