The Leisure Collective is home to highly regarded surf hardware brand Creatures of Leisure, eyewear brands OTIS Eyewear and sito Shades, plus travel towel brand Layday. Born in the rugged, wave-rich region of Western Australia, these brands have developed into globally recognised businesses with an undying passion for building high-quality, premium products that look as good as they perform. As a small, privately held business, The Leisure Collective pride themselves on the company culture they've been building since 1972. It's their belief that the strength of the business is fundamentally about the people who contribute to it every day. Although The Leisure Collective work hard and pursue results passionately, they remain focused on their mantra to "Enjoy the Ride".