Hello! The Local Brand has the goal of spreading positivity and focusing on mental health awareness through our core values of being connected to your surroundings and living in the moment. It is important, especially in today's times, to take some time to focus on what matters, you! That's why we redefined what it means to (be)Local. To be local means to be actively present at the moment; to be grounded and connected to one's physical and emotional surroundings. This can significantly increase happiness and overall appreciation towards life and we want everyone to experience this positivity!