It all begins with an idea. An idea to create products that do more. We make great food taste and look better, making the experience of cooking food even more visceral for your senses. Good for the soul, and great for your food. All cooks deserve a club, so we created one.Using our unique hand crafted technique to flake our salt, you'll be able to crumble the salt all over your delicious food. Whether it's to season your food or to finish the dish off, our Sea Salt Flakes will add a little extra to that dish. Boasting a full range of natural, black, garlic, wild mushroom and smoked oak.We are also passionate about giving back, contributing a minimum of 10% of our profits to the fight against environmental degradation.