From a small personal care category back in 2004 to afull-fledged company under the business name Innovitelle in2007, UL Skin Sciences, Inc. has been recently formed to betterserve the evolving health and beauty needs of Filipinos. Hometo household favorites like Myra and pH Care, UL Skin Scienceshas cemented its market leadership in women's vitamins andfeminine care.In 2018, UL Skin Sciences, Inc. became one of the core businessunits under the holding company United Laboratories, Inc.As an entity acting independently from its parent company,there is a need for UL Skin Sciences, Inc. to properly establishits own corporate brand identity. This identity will enable thecompany to carve its own mark in the industry showcasing itselfas one of the Philippines' premier personal care company.