Founded in 2006, Urban Revivo is a trend-led premium brand, upholding "play fashion"​ at the heart of the brand concept. Challenging the traditional retail model, Urban Revivo positions itself as a pioneer of affordable luxury within the high street fashion sector.With avant-garde designs, the brand also strikes a perfect balance between quality and value. It has always prided itself in creating a unique shopping experience which is characterized by contemporary, innovative and youthful product offerings as well as award-winning luxury shopping environments for its international customers. Urban Revivo also strives to keep its customers engaged with the latest trends delivered into store twice per week.Urban Revivo has always been an unconventional thinker in the industry, embedding the "play fashion"​ attitude into its brand DNA. The brand endeavours to inspire and share with its international customers the most fun, contemporary and cross-boundary ideas, so that everyone can create and enjoy their own world of fashion which is introduced and inspired by Urban Revivo.