VP Records, based in Jamaica, NY, is a pioneering force behind the international growth of reggae music. In the 40-plus years since its inception, the company has developed and currently maintains a wide range of label services from recording, publishing, and distribution of new and vintage musical artists, live event production, clothing and merchandise, wholesale, retail and Direct to consumer sales. Staying true to the roots of the music and continually expanding the vision is the company creed.