The unique value proposition of Video Solutions is contained in the company slogan: "Create and promote relationships through video". This proposition involves a focused marketing approach for all target customer groups. This approach will be to boost companies' marketing and educational objectives by creating the feeling in potential customers that the companies' executives are trustworthy, confidence-inspiring individuals, "with whom a person can establish a relationship". Video is uniquely qualified to elicit this essential emotional response. These videos will primarily be created for embedding in the Websites of targeted market groups (see below). They will also be offered as part of carefully designed DVD marketing campaigns. Video-Solutions mainly serves six client categories: a) non-profits; b) small businesses and industries; c) educational institutions and consulting/training firms; d) local government and military agencies; e) private individuals and groups seeking event video coverage (weddings, anniversaries, recitals, etc.); f) professionals in private practice (therapists, chiropractors, etc.).