VCG is a New York-based verbal branding/writing consultancy that works with clients around the country and across industries. From research to strategy to creative execution, VCG has the skills and depth of experience to connect your message and narrative with your audience. Capabilities include:-Verbal brand guidelines including deliverables like -Qualitative user research, competitive content research, content auditing -User personae and empathy maps -Value proposition work -Brand strategy -Brand mission -Brand promise -Brand purpose -Brand values -Brand vision -Brand positioning and narrative -Brand character and voice/tone -Core messaging, copy ideas, and examples -Core values -Elevator pitches and positioning statements -Manifesto work -Messaging matrix work -Taglines -Writing strategies -Functional guidelines including do's/don'ts, glossaries as needed, and observed grammar rules -Naming including naming architecture, naming ideation, related branded terms, descriptors, and endorsement strategies-Content direction, editorial oversight, and writing/editing/scripting for B2B, B2C, marketing, advertising, social, internal decks, branded content, video, broadcast, and more-Natural language and UX/UI microcopy writing-Site architecture, info flow, and site copywriting-Executive coaching, presentation/speech coaching, training, and corporate improv leadership-Thought leadership